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# AdAction: Brand Advertising & Monetization

## Sitemaps
[XML Sitemap](https://www.adaction.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [From Incentive to Habit: How Loyalty Is Built Between Purchases](https://www.adaction.com/blog/how-loyalty-is-built-between-purchases): A framework for turning one-time incentives into lasting loyalty, first presented at App Growth Summit México City.
- [Convenience Store Loyalty Program Cost: 3 Funding Models](https://www.adaction.com/blog/convenience-store-loyalty-program-cost): A convenience store loyalty program costs whatever its rewards are funded from; and in most programs, that is gross margin. Cents-per-gallon comes out of a fuel margin already sitting in the single digits. There are three funding sources in practice: operator margin, CPG trade dollars, and third-party advertiser funding. Each carries a different cost per point issued and a different ceiling.
- [Understanding Consumer Rewards Programs in the USA](https://www.adaction.com/blog/understanding-consumer-rewards-programs-in-the-usa): Understanding consumer rewards programs in the USA is the first step toward turning your everyday spending into real financial value. Whether you are checking out at your local grocery store, booking a cross-country flight, or simply buying a morning coffee, you have likely been asked a familiar question: “Are you a rewards member?”
- [Why Fintech’s Retention Problem Has a Mobile Gaming Solution](https://www.adaction.com/blog/fintech-app-user-retention-strategies): Fintech app user retention strategies are endless, but according to Business of Apps' Finance App Benchmarks, the average finance app still retains just 4.2% of users by day 30. While acquisition budgets grow and install volume climbs, the majority of those acquired users open the app once, complete onboarding, and never return.
- [User Acquisition Metrics for Mobile Apps: How to Measure Quality Beyond CPI](https://www.adaction.com/blog/user-acquisition-metrics-for-mobile-apps): User acquisition metrics for mobile apps are the quantitative measures that evaluate how effectively a growth program attracts, activates, retains, and monetizes new users. They span the full post-install lifecycle, from the cost of the initial install through activation, retention, revenue generation, and long-term value.
- [How to Acquire High Quality App Users: Why Intent Beats Volume](https://www.adaction.com/blog/how-to-acquire-high-quality-app-users): Every mobile growth team wants to acquire high quality app users. Very few can define what "quality" means in measurable terms, and fewer still have structured their acquisition programs to optimize for it.
- [App User Acquisition Channels: Where to Find Incremental Scale Beyond Meta and Google](https://www.adaction.com/blog/app-user-acquisition-channels): Most growth teams can name their app user acquisition channels in under ten seconds: Meta, Google, maybe Apple Search Ads, maybe TikTok. That's the list.
- [Mobile App User Acquisition Cost: Why What You Pay Matters Less Than What You Get](https://www.adaction.com/blog/mobile-app-user-acquisition-cost): Mobile app user acquisition cost is the total expense required to acquire a single new user for a mobile application. It includes media spend, creative production, technology fees, and team costs, divided by the number of users acquired over a given period.
- [Mobile Gaming Is a User Behavior Your Brand Isn’t Capturing](https://www.adaction.com/blog/mobile-gaming-user-behavior-brand-engagement): This is a $100B+ global industry. But the revenue figure actually understates the opportunity. What matters more is the mobile gaming user behavior behind it: over 3 billion people worldwide engage with mobile games. In the U.S., the audience closely mirrors the core demographics most brands are trying to reach. It skews slightly female, largely falls within the 25–54 age range, and is heavily composed of working professionals and parents.
- [Efficient Retail Loyalty Economics: Building the Future of App Monetization](https://www.adaction.com/blog/retail-loyalty-economics): Understanding retail loyalty economics is essential for shaping the future of app monetization.
- [CTV-to-App: The Next Growth Frontier in Performance Marketing](https://www.adaction.com/blog/ctv-to-app-marketing): Connected TV (CTV) has rapidly moved beyond traditional brand advertising. Today, it is a direct-response channel capable of driving app installs, re-engagement, and long-term revenue growth. As audiences shift to streaming, marketers are finding that CTV-to-app campaigns can deliver measurable performance outcomes once reserved for mobile, social, and search. This shift positions CTV-to-app marketing as a crucial strategy for sustained growth in the competitive app landscape.
- [SKAN and Privacy Sandbox Explained: What They Mean for Mobile User Acquisition in 2025](https://www.adaction.com/blog/skan-and-privacy-sandbox-explained): The landscape of mobile marketing has undergone a radical transformation in recent years. With Apple’s App Tracking Transparency (ATT) and SKAdNetwork (SKAN) profoundly reshaping the iOS ecosystem, and Google’s Privacy Sandbox now rolling out for Android, the traditional rules of mobile user acquisition (UA) have been rewritten. Marketers are grappling with a fundamental question: how can we achieve efficient, scalable growth when direct, deterministic signals are increasingly scarce? This comprehensive guide will dissect the intricacies of SKAN and the Privacy Sandbox, illuminating their profound impact on mobile user acquisition strategies in 2025 and for the foreseeable future.
- [How Gamification Reinvents Retail Media Loyalty Programs](https://www.adaction.com/blog/retail-media-loyalty-programs): Gamification is transforming retail media loyalty programs from simple “earn-and-burn” schemes into dynamic, revenue-generating ecosystems. By layering in mobile gaming mechanics and non-endemic offers, brands are creating daily engagement loops that drive higher retention, incremental purchases, and new streams of advertiser-funded revenue.
- [How to Monetize Loyalty Programs Through Rewarded Engagement](https://www.adaction.com/blog/how-to-monetize-loyalty-programs-through-rewarded-engagement): Traditional loyalty programs have hit a ceiling - discounts and point tiers aren’t enough to keep users engaged. The future is rewarded engagement, where gamified challenges, partner offers, and instant rewards transform casual members into daily active users. From QSRs to fintech apps, brands are proving that rewarded engagement not only boosts MAU and DAU but also unlocks new monetization opportunities, turning loyalty programs into powerful growth engines.
- [What Is Retail Media and Why It’s the Future of Mobile Advertising](https://www.adaction.com/blog/what-is-retail-media-and-why-its-the-future-of-mobile-advertising): Retail media is redefining loyalty and mobile engagement. By integrating retail media networks and performance-based retail ads, brands can tap into high-intent audiences already in shopping mode. Unlike traditional coupons or discounts, mobile retail advertising leverages rewarded formats to drive daily engagement, incremental revenue, and measurable ROI. Whether endemic or non-endemic, advertisers can use retail media to connect with consumers at the exact moment purchase intent is highest.
- [Laravel Continuous Integration with GitHub Actions](https://www.adaction.com/blog/laravel-continuous-integration-with-github-actions): Harness the power of Laravel and GitHub Actions for CI. Automate your workflow, ensure code quality, and deploy with confidence to AWS.
- [Examining the State of Mobile App Fraud](https://www.adaction.com/blog/state-of-mobile-app-fraud-2): In this post, we dive into data on mobile app fraud. Uncover the threats, risks, types, and trends around ad fraud.
- [Best Ways to Increase iOS App Store Ranking & Visibility](https://www.adaction.com/blog/6-ways-to-increase-app-store-ranking-and-visibility-2): Check out these seven ways to increase App Store ranking and visibility.
- [How to Increase Mobile Games ARPU](https://www.adaction.com/blog/increase-mobile-games-arpu-2): In the world of mobile gaming, apps are more than just entertainment hubs; they're businesses for publishers, developers, and marketers. While most mobile games are free-to-play, they generate revenue through various in-app monetization strategies.  Understanding your Average Revenue Per User (ARPU) is crucial for analyzing the effectiveness of these efforts.
- [Mobile Advertising Terminology: A Complete Guide](https://www.adaction.com/blog/mobile-app-marketing-terms-2): Mobile advertising is a dynamic field with its own specialized vocabulary. This glossary breaks down those terms, offering clarity and the essential foundation needed to navigate this ever-evolving landscape.
- [Elevating Tech Performance with DORA Metrics: The AdAction Blueprint](https://www.adaction.com/blog/elevating-tech-performance-with-dora-metrics): We have a strong culture of continuous improvement at AdAction, particularly in the tech department.  Our goal is to be an always-improving team that quickly and efficiently delivers high-quality products. As such we want all of our teams to have the opportunity to improve and perform at the highest level possible.   
- [Offerwall Optimization: Best Practices](https://www.adaction.com/blog/offerwall-best-practices-2): In the dynamic world of app monetization, engagement is not just a buzzword—it's the cornerstone of success. Offerwalls, serving as an innovative solution, bridge the gap between user engagement and monetization by rewarding players for completing specific tasks. This guide delves into the evolution of offerwalls, outlines their benefits, and provides best practices for optimizing your offerwall strategy to maximize both user satisfaction and revenue.
- [10 Ways to Improve App Store Conversion Rates](https://www.adaction.com/blog/improve-app-store-conversion-rates-2): There are many different ways to promote your mobile app: video ads, social, rewarded engagement, and dozens (at least) more. But each method directs users straight to your app store page. On top of that, more than half of all global app store downloads come from searches within those stores. No one element of your marketing may have a more profound impact on your app’s success than its store presence, which means app marketers of all stripes should know how to improve app store conversion rates.
- [6 Steps for a Successful App Install Ad Campaign](https://www.adaction.com/blog/steps-successful-app-install-ad-campaign-2): The mobile app market is saturated. There is fierce competition in every category, and it requires much more than a user-friendly, beneficial app to ensure success. In a word you need, downloads. Getting those requires both organic and paid promotion strategies. So, how do you launch a successful app install ad campaign? Let’s find out.
- [Beyond the Click: AdGem’s Journey to 1 Billion Interactions](https://www.adaction.com/blog/adgem-billion-interactions-milestone): digital era dominated by fleeting attention spans and an overwhelming flood of content, standing out and making a tangible impact is no small feat. Yet, AdGem has not only stood out, but has soared to remarkable heights. Here’s a closer look at the milestones that define our journey:
- [Top Ways to Maximize CPE Campaigns](https://www.adaction.com/blog/maximize-cpe-campaign-2): So, you’re already dominating the user acquisition (UA) game, but what comes next? If you’re a mobile app marketer looking to drive more engagement, improve retention rates, and increase your profitability, you’ve come to the right place.
- [Benefits of Rewarded Traffic Campaigns for User Acquisition](https://www.adaction.com/blog/how-to-sell-your-boss-on-rewarded-traffic-campaigns-2): Rewarded traffic campaigns can play a valuable role in your user acquisition (UA) strategy, driving many users to your app in a short time for an affordable price. While rewarded traffic does have its nuances — and occasionally gets a bad rap — it can be an integral part of a successful, ROI-positive campaign.
- [Innovating Privileges Governance: AWS CDK Constructs for RBAC](https://www.adaction.com/blog/innovating-privileges-governance-aws-cdk-constructs-for-rbac): In the rapidly evolving world of cloud infrastructure, managing access and privileges efficiently is paramount. At AdAction, we embraced AWS Cloud Development Kit (CDK) to revolutionize Role-Based Access Control (RBAC) for their Amazon Redshift environments. Dive into our journey of transitioning from manual privilege management to an innovative, code-driven approach.
- [Enhancing DevOps with Datadog: Our Journey at AdAction](https://www.adaction.com/blog/enhancing-devops-with-datadog): A key objective of building a DevOps culture is delivering software quickly. However, you need to see where you’re going and where you are at to ensure you’re not rapidly heading into a brick wall. That’s why a core tenet of DevOps is measurement. You need to observe your environment to know you’re not building an environment like this:
- [ASO Best Practices for increasing App Downloads](https://www.adaction.com/blog/maximize-users-with-aso-best-practices-2): UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media influencer marketing, there are many UA options. One of these techniques is app store optimization (ASO), which should be part of your mobile marketing toolkit. A higher rank in app store search results leads to more app installs, which gets users in the door so that your engagement and retention strategies can work their magic. But how do you get there? ASO best practices will lead the way.
- [AdAction Scores 10 Top Rankings in AppsFlyer’s 2024 Performance Index](https://www.adaction.com/blog/adaction-scores-10-top-rankings-in-appsflyers-2024-performance-index): AdAction has just notched ten separate placements in the 2024 (Edition 17) AppsFlyer Performance Index - the mobile-marketing “report card”.
- [What is App Store Optimization?](https://www.adaction.com/blog/what-is-app-store-optimization): Raise your brand's app engagement through the application of solid search fundamentals and a UA partnership with AdAction!
- [5 Ways to Improve App Store Conversion Rates](https://www.adaction.com/blog/improve-app-store-conversion-rates): The conversion benchmarks you need to know and the methods to meet (or beat) them
- [How to Create an App Install Campaign](https://www.adaction.com/blog/how-to-create-app-install-campaign): As with an advertising campaign, app install initiatives should leverage multiple tactics. Diversification and relevancy will provide you with reach and the ability to target users looking for an app like yours.
- [The Latest Offerwall Trends: What Mobile App Marketers Need to Know](https://www.adaction.com/blog/the-latest-offerwall-trends-what-mobile-app-marketers-need-to-know): Explore the latest offerwall trends to apply to your mobile app marketing plan to drive success from the experts at AdAction.
- [The 4 Best Places to Put an Offerwall in Your Sports & Racing Mobile Game](https://www.adaction.com/blog/offerwall-sports-racing-placement): Offerwalls monetize players at both ends of the investment spectrum
- [The 5 Best Places to Put an Offerwall In Your Social Casino Mobile Game](https://www.adaction.com/blog/offerwall-social-casino-placement): Learn what makes offerwalls a great fit for social casino games and where to feature them for the best results
- [4 Trends From Past Recessions to Inform Your UA Strategy in Economic Downtimes](https://www.adaction.com/blog/4-ua-trends-from-past-recessions): You might think a recession is a time to cut back on your marketing efforts, but that’s not the whole story!
- [How ASO Acts as a Force Multiplier for Multi-Channel App Marketers](https://www.adaction.com/blog/aso-optimization): Want to see higher returns across all your app marketing channels? Early investments in ASO can pay dividends across the board.
- [How to Supercharge Referral Programs With Influencer Marketing Campaigns](https://www.adaction.com/blog/referral-program-influencer): Discover how leveraging the rise of the micro-influencer can provide greater engagement rates for your next referral campaign
- [The 3 Best Places to Put an Offerwall in Your Casual/Hyper Casual Mobile Game](https://www.adaction.com/blog/offerwall-casual-placement): Offerwall eCPMs are among the best in the business, but proper placement is key for optimal results
- [The 5 Best Places to Put an Offerwall in Your Midcore Mobile Game](https://www.adaction.com/blog/offerwall-midcore-placement): Find out why offerwalls are a great fit for midcore games and where to place them for the best results.
- [2023 App Trends to Plan Your Advertising Strategy](https://www.adaction.com/blog/app-trends-app-advertising-strategy): Explore these 2023 app trends and how to leverage them to plan your app advertising strategy for the year ahead.
- [Retaining Revenue and Users: The Gaming App Addition](https://www.adaction.com/blog/retaining-revenue-users-gaming-app): In this article, we’ll look at data, techniques, and strategies you’ll want to review for the year ahead.
- [How to Attract Millennials and Gen Z to Your Finance App](https://www.adaction.com/blog/attract-millennials-gen-z-finance-app): Growing your finance app will require acquiring new users from younger generations. So, what’s the secret to attracting millennials and Gen Z to your finance app?
- [4 Post-Holiday UA Trends Fintech Marketers Need to Know in 2023](https://www.adaction.com/blog/2023-fintech-ua-trends): Fintech users get more interested in saving once the holiday season is over.
- [How to Increase Installs and Engagement for Your Health and Fitness Apps](https://www.adaction.com/blog/app-installs-engagement-health-fitness-apps): Health and fitness apps are still enjoying growth post-pandemic. As a result, you’ll need a cohesive plan to increase app installs and engagement.
- [How to Increase Your App Store Ranking in 3 Steps](https://www.adaction.com/blog/how-to-increase-your-app-store-ranking-in-3-steps): There are many components to a great app marketing strategy, including a strong app store rank. See tactics to improve your ASO here.
- [In-App Advertising: Guide to Scaling App Installs](https://www.adaction.com/blog/in-app-advertising-guide-scaling-app-installs): rowing your user base is a key pillar of UA (user acquisition) campaigns. To scale app installs, you can use a variety of tactics. In this post, we’re going to focus on in-app advertising.
- [How Do You Get More App Installs? Advertise Your App in 4 Ways](https://www.adaction.com/blog/get-more-app-installs): So, what’s the “secret” to growing installs? In this post, we’ll provide you with app install ad strategies to hit your UA goals.
- [Q3 2022 App Marketing Roundup](https://www.adaction.com/blog/q3-2022-app-marketing-roundup): It’s time to look back at the last quarter of app marketing data and statistics. With the industry always changing and measuring the numbers, you can identify trends that could impact your UA (user acquisition) strategies.
- [AdAction Earns 7 Rankings on AppsFlyer Performance Index 15](https://www.adaction.com/blog/appsflyer-performance-index-15-adaction): AdAction continues its streak of AppsFlyer placements, this time appearing 7 times across multiple continents and verticals.
- [What’s the Current Subscription App Opportunity? Discover New Ways to Gain Subscribers](https://www.adaction.com/blog/subscription-app-opportunity): Subscriptions have been part of the consumer buying ecosystem for centuries. Initially, a subscription was for media—newspapers, magazines, etc. Today a subscription looks much different.
- [Back in Real Life: AdAction Denver Retreat 2022](https://www.adaction.com/blog/adaction-denver-retreat-2022): AdAction has a reputation for hosting incredible retreats every year! This year, we brought it home by hosting our retreat in Denver in 2022.
- [How to Use Influencer Marketing for Your Holiday Campaign](https://www.adaction.com/blog/holiday-campaign-influencer-marketing): In this post, we’ll explain how to use influencer marketing in your holiday campaign and deliver fresh ideas to implement.
- [Holiday Burst Campaigns: Maximize Your Retail App Visibility by Targeting the Right Keywords](https://www.adaction.com/blog/holiday-burst-campaigns-retail-app): In this post, we’ll provide you with the benefits of holiday burst campaigns and ideas for making the most of your budget.
- [Getting Your Retail App Campaigns Ready for the Holiday Season](https://www.adaction.com/blog/retail-app-campaigns-holiday-season): Let’s look at the landscape for 2022 holiday shopping and how to execute smart campaigns to get customers to love your retail app.
- [Mobile Business Apps: How Are They Performing in 2022?](https://www.adaction.com/blog/mobile-business-apps-how-are-they-performing-in-2022): Business apps have become a dynamic, growing category since the pandemic. With remote work increasing and staying in place, these apps are a key tool for today’s workers. Sensor Tower recently put together some data on the performance of these apps.
- [How Top Mobile Brand Apps Use a Strong UA Strategy](https://www.adaction.com/blog/top-mobile-brand-apps-user-acquisition): We can all learn from other apps, and these brands are doing some interesting things that are paying off for UA. You can leverage these takeaways to develop your next campaign, and use a partner like AdAction to execute!
- [Why It’s Important to Make Time for ASO in Your UA Strategy](https://www.adaction.com/blog/aso-ua-strategy): ASO plays a vital role in whether people download your app from the campaign and, therefore, your rank.
- [5 Gaming Apps That Are Playing to Win](https://www.adaction.com/blog/gaming-app-playing-to-win): What’s the secret to a high-performing mobile gaming app campaign? It depends on your game type, competitive landscape, budget, and audience. Keep reading for a few ideas that could influence your next campaign.
- [Finding the Right UA Campaign for Your Goals](https://www.adaction.com/blog/ua-campaign-goals): What UA campaigns align best with your objectives? Keep reading to find out!
- [UA Tips for Crypto Apps](https://www.adaction.com/blog/ua-tips-crypto-apps): Crypto apps are a fast-growing category with lots of demand. Buzz and relevancy, however, won’t drive new user acquisition (UA). You’ll need to develop a strong strategy that leverages various tactics to attract and convert new users.
- [App Store Discoverability Best Practices: Strategies to Boost App Visibility](https://www.adaction.com/blog/app-store-discoverability-best-practices): We’ve talked to our app marketing experts, and they have put together this quick guide on app store discoverability. The term is somewhat interchangeable with ASO (app store optimization), so that’s where we’ll start.
- [Why You Should Tap AdAction’s Mobile Monetization Platform for the Greatest App Growth Possible](https://www.adaction.com/blog/mobile-monetization-platform): App monetization is a vital revenue maker for free apps or those with non-paying users. While there are many options for mobile monetization platforms, they aren’t all equal.
- [Mobile App Influencer Marketing: Using TikTok, Snapchat, and Instagram to Reach UA Goals](https://www.adaction.com/blog/mobile-app-influencer-marketing-ua-goals): Let’s look at developing influencer marketing on TikTok, Snapchat, and Instagram to boost UA and positive ROAS (return on ad spend).
- [Going Beyond ASO: How to Pair Rank Management with CPI Campaigns](https://www.adaction.com/blog/pair-rank-management-cpi-campaigns): When pairing rank management and CPI (cost per install) campaigns together, your install number will soar, which can be the perfect jolt for your category ranking.
- [ASO Tips for the Google Play Store](https://www.adaction.com/blog/aso-tips-google-play-store): Mobile app marketers have many areas to focus on regarding user acquisition (UA). To make these campaigns high performers, you also must keep an eye on app store optimization (ASO).
- [ASO Strategies to Get More App Installs](https://www.adaction.com/blog/aso-strategies-app-installs): In this post, we’ll break down the differences between the Apple App Store and Google Play and provide ASO strategies that enable you to be found, sustain rank management, and convert users.
- [Q2 2022 App Marketing Roundup](https://www.adaction.com/blog/q2-2022-app-marketing-roundup): Mobile app marketing is an ever-changing industry with many factors impacting new user acquisition (UA), revenue, retention, and more. By understanding the major trends of this period, you’re sure to push through in the second half of the year to reach your marketing goals.
- [ASO Tips for the iOS App Store](https://www.adaction.com/blog/aso-tips-ios-app-store): Positioning your app to have increased visibility will always require rank management strategies. To do this successfully, you’ll need to work on app store optimization (ASO). In this post, we’ll share ASO tips for the iOS App Store.
- [Leverage ASO to Increase App Visibility and Organic Engagement](https://www.adaction.com/blog/leverage-aso-increase-app-visibility-organic-engagement): Get engaged, organic users through ASO/ASD tactics! Get started with this easy guide.
- [Introducing Stacks: Influencer Marketing Powered by AdAction](https://www.adaction.com/blog/stacks-influencer-app-marketing): Introducing a new influencer marketing service!
- [FinTech App Industry Roundup: Trends, Strategies, and More](https://www.adaction.com/blog/fintech-app-industry-roundup): Explore the latest trends and strategies regarding the FinTech app industry from the experts at AdAction.
- [Gaming App Industry Roundup](https://www.adaction.com/blog/gaming-app-industry-roundup): Get the latest in gaming app industry trends, best practices, and more!
- [How Offerwalls Enhance the User Experience](https://www.adaction.com/blog/offerwall-for-app-monetization): Offerwalls are a unique type of inventory to use in app monetization. In this post, we’ll look at offerwall usage in terms of monetization and why they are such a powerful option.
- [How Does App Monetization Work?](https://www.adaction.com/blog/how-does-app-monetization-work): In this post, we’ll explain app monetization and provide examples so you can build or revamp your monetization plans.
- [Why Using an Ad Network Is Best for Your UA Goals](https://www.adaction.com/blog/ad-network-ua-goals): Find out why using an ad network is a smart strategy for user acquisition. Explore what makes AdAction’s network superior to others.
- [AdAction Listed 8 Times on the AppsFlyer Performance Index – Edition 14](https://www.adaction.com/blog/adaction-appsflyer-performance-index-14): AdAction ranked eight times in the AppsFlyer Performance Index 14. Found out how we did in this newest edition.
- [Q1 2022 App Marketing Roundup](https://www.adaction.com/blog/q1-2022-app-marketing-roundup): Check out this recap of Q1 2022 app marketing results. Find out how downloads and revenue shaped up for the quarter.
- [Consumers Are Moving to Mobile: Is Your Retail App Ready?](https://www.adaction.com/blog/consumers-moving-mobile-retail-app): Shoppers are moving to mobile for all things. Improving your retail app helps you acquire and retain users. Find out how with AdAction
- [AdAction’s Guide to Marketing Your Shopping App](https://www.adaction.com/blog/shopping-app-marketing-plan-checklist): Growing your shopping app involves a variety of UA (user acquisition) tactics. To execute these and realize positive ROAS (return on ad spend), you’ll need to develop a robust strategy
- [When Is It Time to Grow Your App? 5 Signs Your App Is Ready to Scale](https://www.adaction.com/blog/when-is-it-time-to-grow-your-app-5-signs-your-app-is-ready-to-scale): Every app wants to experience growth but you have to be ready for a rapid influx of new users. So, when’s the perfect time to grow and scale?
- [App Growth Opportunities for Your Finance App](https://www.adaction.com/blog/app-growth-opportunities-finance-app): Explore AdAction’s latest data on financial apps. Receive app growth opportunities strategies for your finance app in this post.
- [How to Use Influencer Marketing to Grow Your Gaming App](https://www.adaction.com/blog/influencer-marketing-gaming-app): Explore how influencer marketing that’s performance-based can help you grow your gaming app. Get tips, strategies, and more from AdAction.
- [Social Commerce is Set to Triple by 2025: Is Your Social App Ready?](https://www.adaction.com/blog/social-commerce-social-app): Social commerce is set to triple by 2025. Find out how to position your social app through UA tactics to be a market for sellers and buyers.
- [How to Grow Social Apps: The Latest Strategies Every Mobile App Marketer Should Know](https://www.adaction.com/blog/grow-social-apps): Learn how to grow social apps with strategies using CPI and CPE campaigns on the AdAction network. Explore tips to get more downloads.
- [AdAction’s Guide to CPI and CPE Campaigns for Online Shopping Apps](https://www.adaction.com/blog/cpi-cpe-campaigns-online-shopping-apps): Online shopping apps can find success with CPI and CPE campaigns from AdAction. Find out about our solutions for retail apps.
- [How CPI Campaigns Help Your App Rank Better](https://www.adaction.com/blog/cpi-campaigns-app-rank): Explore the connection between CPI campaigns and ASO in this post from the AdAction app marketing experts.
- [M-Commerce Will Account for 50% of E-Commerce in 2022. Is Your Shopping App Ready?](https://www.adaction.com/blog/m-commerce-2022-shopping-app-ready): Half of online shopping will be m-commerce in 2022. Explore how to position your shopping app to capitalize on this trend with AdAction.
- [Should I Use an Advertising Partner for My App Goals?](https://www.adaction.com/blog/advertising-partner-app-goals): Find out why working with an advertising partner like AdAction can help you reach your app goals. Explore all the benefits of partnering with us.
- [How to Get Your Customers to Use Your Shopping App](https://www.adaction.com/blog/installs-shopping-app): Learn how to get customers to install and use your shopping app with these strategies from the retail app experts at AdAction.
- [2022 Strategies to Increase Retail App Visibility](https://www.adaction.com/blog/increase-retail-app-visibility): Explore these unique strategies to increase retail app visibility and gain more users in 2022 from the experts at AdAction.
- [5 Finance App Trends Shaping the Category in 2022, and How to Apply Them](https://www.adaction.com/blog/finance-app-trends): Explore the 2022 finance app trends shaping the category and get more downloads and engagement for your FinTech app today!
- [Personal Finance Is Changing: Is Your FinTech App Keeping Up?](https://www.adaction.com/blog/fintech-app-keeping-up): Personal finance is changing, leading to higher usage of fintech apps. Is your app keeping up with these trends? Find out how.
- [Start 2022 Off Strong With These UA Strategies for Your Mobile Finance App](https://www.adaction.com/blog/ua-strategies-mobile-finance-app): With a new year comes new opportunities to grow your mobile finance app. No matter the success or challenges you’ve experienced, there are new user acquisition (UA) strategies that can make 2022 a year to remember. So, what are your plans for the year?
- [2022 Strategies to Increase Your Financial App’s Visibility](https://www.adaction.com/blog/financial-app-visibility-strategies): If your 2022 goals include increasing the visibility of your financial app, check out these advertising and marketing strategies from AdAction.
- [How to Boost In-App Subscriptions for Finance Apps](https://www.adaction.com/blog/finance-app-subscriptions): Find out how to boost in-app subscriptions for finance apps with customized user acquisition campaigns from AdAction
- [AdAction’s Guide to CPE Campaigns for Finance Apps](https://www.adaction.com/blog/cpe-campaign-finance-apps): Explore how AdAction CPE campaigns for finance apps can drive user acquisition and retention. Our offerings deliver results for fintech app companies.
- [App Advertising Costs—OTT vs. Mobile Ads for Your App—What’s the Best Bang for Your Buck?](https://www.adaction.com/blog/app-advertising-costs-ott-vs-mobile-ads): When budgeting for app advertising costs, see which tactic offers the best bang for your buck—OTT or mobile ads. AdAction experts have answers.

## Pages
- [AdGem Play Challenge](https://www.adaction.com/play-challenge): How to play
- [Free Resources](https://www.adaction.com/free-resources): Free resources to help you grow your app and boost user acquisition.
- [Thank You – Guide – Unlock C-Store Loyalty](https://www.adaction.com/unlock-c-store-loyalty-guide/thank-you): Your copy is on its way to your inbox.
- [Thank You – Full Report – The Future of C-Store Loyalty](https://www.adaction.com/the-future-of-c-store-loyalty/thank-you): Your copy is on its way to your inbox.
- [Guide – Unlock C-Store Loyalty Guide](https://www.adaction.com/unlock-c-store-loyalty-guide): A retailer's playbook to grow loyalty programs’ engagement into in-store revenue—without deeper discounts.
- [Full Report – The Future of C-Store Loyalty](https://www.adaction.com/the-future-of-c-store-loyalty): Fuel profit margins are shrinking. Discounts and basic points no longer differentiate. It’s time to reimagine loyalty programs as revenue engines—and the data proves why.
- [Case Studies](https://www.adaction.com/case-studies): Explore how AdAction drives growth with integrated user acquisition, loyalty, and monetization strategies. Browse case studies on boosting installs, deepening customer retention, and unlocking new revenue channels.
- [Newsroom](https://www.adaction.com/news): Get the latest company updates, press coverage, and industry news from the AdAction team.
- [Events](https://www.adaction.com/events): Let’s connect at an upcoming event and explore how we can turn your growth goals into reality.
- [Thank you page](https://www.adaction.com/thank-you-page): Thank you for your interest in AdAction!
- [About Us](https://www.adaction.com/about): For more than a decade, AdAction has helped leading apps and brands grow by activating high-intent user engagement inside the environments people already trust. Our platform connects acquisition, loyalty, and monetization through value exchange media that rewards meaningful user actions.
- [Everything App Marketers Should Know About Offerwalls](https://www.adaction.com/resources/offerwalls): With so much fierce competition for user attention, there’s one specific piece of inventory that marketers and publishers both turn to—the offerwall. It’s a strong ad unit that’s user-initiated and non-disruptive.
- [Monetize – PPC Landing Page – Thank You](https://www.adaction.com/monetize-cpc-thank-you): Thank you for your interest in AdAction! Someone from our team will be in touch shortly.
- [Monetize – PPC Landing Page](https://www.adaction.com/monetize-platform-app): Drive incremental revenue, boost user engagement and UX, and maximize non-paying users with the industry’s most-profitable, non-intrusive ad units. 
- [Opt Out](https://www.adaction.com/opt-out): Do Not Sell My Personal Information See our Privacy Policy for information on how we use the information we collect. To opt-out of the sale of your personal information, send an email containing your first and last name to DoNotSellMyInfo@adaction.com. We will confirm receipt of your message within seven (7) business days and pending confirmation of your identity, we will process your request within thirty (30) days.
- [8 Reasons to Tap Adaction as Your Offerwall Provider](https://www.adaction.com/resources/8-reasons-to-tap-adaction-offerwall-provider): Offerwalls are non-intrusive ad units that actually engage versus annoy. There are many ways to use offerwalls, including user acquisition (UA) and monetization. No matter the application, you’ll want to have a versatile offerwall provider.
- [Contact Us](https://www.adaction.com/contact): Contact Let's connect today!
- [Advertiser Terms](https://www.adaction.com/advertiser-terms): These Terms and Conditions (“Terms”) are a legally binding and enforceable agreement between AdAction Interactive LLC (“AdAction”) and you (“Advertiser”), whereby Advertiser may obtain access to AdAction’s network of third-party publishers and other media partners, including rewarded and performance-based distribution channels (collectively, “Publishers”), and related technology and software, to market customized advertisements and links provided by Advertiser and/or AdAction (“Ads” as further defined below). AdAction, as well as the services provided by AdAction in connection therewith (“Services”), are subject to an Insertion Order (“IO”) incorporated herein by reference (the IO, together with these Terms, the “Agreement”). In any instance where Advertiser is an Agency entering into the Agreement on behalf of a client, any reference to “Advertiser” shall refer jointly to the Agency as well as the applicable underlying client.
- [Resources](https://www.adaction.com/resources): Subscribe to the AdAction Connect blog for industry updates, UA tactics and best practices, and more!Subscribe to the AdAction Connect blog for industry updates, UA tactics and best practices, and more! Get tips that you can apply to your existing strategy, and feel confident that we’ll never serve you ads.
- [Insights](https://www.adaction.com/insights): Expert tips, industry trends, and real mobile growth insights.
- [Careers](https://www.adaction.com/careers): Here at AdAction, we put just as much effort into team activities, social clubs, benefits, and professional growth as we do in growing our business. You’re not a cog in the wheel that goes unnoticed – with weekly team shoutouts and frequent rewards for hard work, you’ll always feel supported by your team and leaders. 
- [Home](https://www.adaction.com/): Our Value Exchange Media infrastructure activates user engagement by driving high-intent acquisition, strengthening loyalty, and generating incremental revenue through mobile gaming and app experiences embedded within your ecosystem.
- [Privacy Policy](https://www.adaction.com/privacy-policy): AdAction Interactive LLC, on behalf of itself and its subsidiaries and affiliates (“AdAction,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our websites, customer and partner portals, online services, and our performance advertising and marketing platform (collectively, the “Services”).

## Resources
- [Get Users to Love Your App with Influencer Marketing](https://www.adaction.com/resource/app-influencer-marketing-resoource): Download "Get Users to Love Your App with Influencer Marketing" today!
- [The Ultimate Guide To Burst Campaigns](https://www.adaction.com/resource/ultimate-guide-to-burstscampaigns-ebook): Download The Ultimate Guide to Burst Campaigns for Mobile App Marketers!
- [What Mobile App Marketers Need to Know About Performance- Based Social Media Influencer Marketing](https://www.adaction.com/resource/the-beginners-guide-to-mobile-game-advertising-2): Download our eBook on influencer marketing to improve your UA tactics today!
- [The Beginner’s Guide to Mobile Game Advertising](https://www.adaction.com/resource/the-beginners-guide-to-mobile-game-advertising): Download A Beginner's Guide to Mobile Game App Advertising today!
- [Choosing a Mobile App Marketing Partner: 14 Questions to Ask](https://www.adaction.com/resource/choosing-mobile-app-marketing-partner): Hey, mobile app marketers, are you looking for a partner to optimize, improve, and scale campaigns for user acquisition, monetization, and more? Then you’ll want to start by asking the right questions. Choosing a mobile app marketing partner is critical to your app’s success, so take your time and gather intel on possible candidates before you say yes. 
- [The Ultimate ASO Checklist for Google Play](https://www.adaction.com/resource/google-play-aso-checklist): App Store Optimization can increase your app’s discoverability in Google Play. Download our ultimate checklist to boost your app’s visibility and rank.
- [The Ultimate ASO Checklist for the Apple App Store](https://www.adaction.com/resource/ios-aso-checklist): App Store Optimization can increase your app’s discoverability in the Apple App Store. Download our ASO checklist and boost your app’s visibility and rank.
- [The Beginner’s Guide to Mobile App Marketing](https://www.adaction.com/resource/the-beginners-guide-to-mobile-app-marketing): Download The Beginner's Guide to Mobile App Marketing today!
- [Pandemic Mobile App Usage](https://www.adaction.com/resource/pandemic-mobile-app-usage): Copyright © 2021 AdAction. All rights reserved.
- [Riding The Organic Uplift Wave](https://www.adaction.com/resource/riding-the-organic-uplift-wave-2): The most fundamental basis of mobile app marketing is connecting advertisers to engaged audiences. That’s how our proprietary Reward Platform works, enabling app marketers to reach global audiences. We provide both owned-and-operated platforms as well as vetted reward partners.
- [Everything App Marketers and Publishers Need to Know About Offerwalls](https://www.adaction.com/resource/offerwalls-monetization-ua-guide): Offerwalls are an unassuming ad unit that actually engages your users rather than disrupting them. Users have the power since they choose to interact with offerwalls. Those authentic and compelling engagements equate to opportunities to acquire more loyal users and monetize existing ones.
- [A Complete Guide to AdAction Solutions](https://www.adaction.com/resource/adaction-brand-ebook): Mobile app marketers have many choices to promote and monetize apps. In this eBook, you’ll learn about AdAction Solution and how we support you with a wide variety of campaigns and strategies.
- [CleanFox Case Study](https://www.adaction.com/resource/cleanfox-case-study): Productivity apps are in high demand, which also means there’s high competition. The app came to us with a goal to drive user acquisition (UA) over multiple geo-locations. Through rewarded inventory, we were able to help them reach their goals.
- [Snibble Case Study](https://www.adaction.com/resource/new-snibble-casestudy): The social media category for apps is highly competitive. How can a new player attract quality and a high volume of users? Snibble, which debuted in June 2020, started with a goal to gain 50,000 users for the year. Snibble crushed that goal with AdAction's rewarded inventory playing a huge role.
- [Mobile App User Acquisition: 5 Keys to Success](https://www.adaction.com/resource/mobile-app-user-acquisition-ebook): Competition is fierce no matter the quality of your planning or strategies. How will you stand out to your app audience?
- [7 Benefits of Ranking in the Top 10 of Your App Store Category](https://www.adaction.com/resource/ranking-top-10-app-store-category): Get all the insights on how to optimize and expand your reach. When you master these, you can ensure that your app ranking delivers high visibility and organic downloads in this essential infographic for mobile app marketers.
- [Reach Engaged Audiences with AdAction Rewarded Inventory](https://www.adaction.com/resource/reach-engaged-audiences-rewarded-inventory): The most fundamental basis of mobile app marketing is connecting advertisers to engaged audiences. That’s how our proprietary Reward Platform works, enabling app marketers to reach global audiences. We provide both owned-and-operated platforms as well as vetted reward partners.
- [Hit Your App Store Rank Goals](https://www.adaction.com/resource/hit-your-app-store-rank-goals-infographic-2): Download this quick summary today to expand your awareness and see how we can help you achieve your app store rank goals.
- [Hit Your App Store Rank Goals](https://www.adaction.com/resource/hit-your-app-store-rank-goals-infographic): Should you care about your app’s rank? It can be very valuable in enabling your app to reach a broader audience and boost visibility. But how can you hit your app rank goals? It’s not easy, but as mobile marketing experts, we’ve got ideas and strategies you’ll want to leverage.
- [Why Launch A Burst Campaign](https://www.adaction.com/resource/why-launch-a-burst-campaign-2): Mobile app marketers that want to surge ahead in app ranking, acquire new users at scale, and magnify an omnichannel promotion have many options. So, why launch a burst campaign? The easy answer is because it can do all three of these things!
- [11 Easy Steps to Improve App Store Ranking](https://www.adaction.com/resource/11-easy-steps-to-improve-app-store-ranking-2): Improving app store ranking is fundamental for mobile app marketers. When committing to app store optimization (ASO), there are specific vital steps you need to take to ensure your app ranking improves. It’s also important to keep in mind that the iOS App Store and Google Play have differences, so you’ll need a strategy for both.
- [8 Reasons to Tap Adaction as Your Offerwall Provider](https://www.adaction.com/resource/8-reasons-to-tap-adaction-offerwall-provider): Offerwalls are non-intrusive ad units that actually engage versus annoy. There are many ways to use offerwalls, including user acquisition (UA) and monetization. No matter the application, you’ll want to have a versatile offerwall provider.
- [6 Mobile App Trends and Predictions for 2021](https://www.adaction.com/resource/6-mobile-app-trends-and-predictions-for-2021-2): Mobile app marketing is constantly changing and evolving. After a year of disruption in 2020, what mobile app trends and predictions can we expect in 2021?
- [2020 Holiday Shopping Guide](https://www.adaction.com/resource/2020-holiday-shopping-guide-ebook): Mobile app marketers face a new landscape for holiday shopping this year. With so many changes in consumer behavior, you may be rethinking your user acquisition (UA) campaigns. However, there are so many opportunities for you to become an app of choice for shoppers. We're breaking down everything mobile app marketers need to know with our 2020 Holiday Shopping Guide for Mobile App Marketers.

## Case Studies
- [Fetch Rewards](https://www.adaction.com/blog/case_study/fetch-rewards): How AdAction Increased Organic Installs by 150% with App Store Optimization
- [Super.com](https://www.adaction.com/blog/case_study/super-com): Where Engagement meets Monetization
- [Cleanfox](https://www.adaction.com/blog/case_study/cleanfox): Acquiring over 225,000 new users across six countries

## News
- [Kevin Brogan Presents The Loyalty Exchange at App Growth Summit CDMX](https://www.adaction.com/newsroom/kevin-brogan-presents-the-loyalty-exchange): AdAction brought its incentive-to-habit framework to LATAM's app growth community in a Spanish-language workshop.
- [AdGem Play™ Brings Mobile Gaming Inside C-Store Loyalty](https://www.adaction.com/newsroom/adgem-play-brings-mobile-gaming-inside-c-store-loyalty): AdGem Play™ by AdAction turns the mobile games your members already play into loyalty engagement and new revenue, at no cost to the retailer.
- [AdAction Partners with PDI Technologies to Bring Advertiser-Funded Gaming to Convenience Loyalty](https://www.adaction.com/newsroom/adaction-partners-with-pdi-technologies): AdAction is proud to announce its partnership with PDI Technologies, a leading provider of technology for the convenience retail and petroleum wholesale ecosystem, spanning ERP, logistics, payments, and loyalty.
- [13 Years of AdAction: From a Hot Dog Stand Idea to Building the Future of Value Exchange](https://www.adaction.com/newsroom/13-years-of-adaction-building-value-exchange): Thirteen years ago, AdAction started with an idea.
- [Introducing Prism: AdAction’s Offer Personalization API for Rewarded Monetization](https://www.adaction.com/newsroom/introducing-prism-adactions-offer-decisioning-api-for-personalized-rewarded-monetization): As loyalty and rewarded monetization ecosystems continue to evolve, platforms are increasingly prioritizing more personalized and value-driven user experiences. Consumers expect rewards experiences to feel relevant, engaging, and seamlessly integrated into the apps and platforms they use every day.
- [AdAction ranked as a top ROI-driving ad partner in the Singular ROI Index 2026](https://www.adaction.com/newsroom/singular-roi-index-2026): View the full Singular ROI Index 2026 →
- [AdAction Earns Great Place To Work® 2026 Certification](https://www.adaction.com/newsroom/adaction-earns-great-place-to-work-2026-certification): AdAction is proud to announce that it has been recognized as a Great Place To Work® Certified company in 2026, reinforcing the company’s commitment to building a high-trust, high-performance culture as it continues to scale.
- [AdAction Partners with Paytronix to Unlock New Revenue in Loyalty Ecosystems](https://www.adaction.com/newsroom/adaction-partners-with-paytronix): AdAction is proud to announce its partnership with Paytronix, a leading provider of guest engagement and loyalty solutions for restaurants, convenience stores, and retailers.
- [AdAction Ranks in AppsFlyer Performance Index 2025 Across Gaming & Non-Gaming](https://www.adaction.com/newsroom/appsflyer-performance-index-2025): AdAction has been recognized in the AppsFlyer Performance Index 2025 – Media Source Edition, earning placements across both gaming and non-gaming categories on Android and iOS. You can view the full index and methodology on the official AppsFlyer website: AppsFlyer Performance Index – 2025 Edition
- [AdAction top-ranked ad network in the 2025 ROI Index](https://www.adaction.com/newsroom/adaction-top-ranked-ad-network-in-the-2025-roi-index): We’re proud to be recognized as a top-performing ad network in AppsFlyer’s 2025 ROI Index. This ranking highlights our continued commitment to driving high-quality user acquisition and measurable results for our partners.
- [Max Shill Promoted to Chief Operating Officer at AdAction](https://www.adaction.com/newsroom/max-shill-promoted-to-chief-operating-officer-at-adaction): AdAction is proud to announce Max Shill’s promotion to Chief Operating Officer. Max will lead strategic operations and drive innovation in mobile growth, bringing his deep expertise in performance marketing to scale AdAction’s impact industry-wide.

## Events
- [Webinar – The Loyalty App Engagement Gap: What Retailers Are Doing About It](https://www.adaction.com/event/the-loyalty-app-engagement-gap-what-retailers-are-doing-about-it)
- [Money 20/20](https://www.adaction.com/event/money-20-20)
- [PI Live Connect – Europe](https://www.adaction.com/event/pi-live-connect-europe)
- [Podcast Movement 2025](https://www.adaction.com/event/podcast-movement-2025)
- [MGS – Mobile Growth Summit](https://www.adaction.com/event/mgs-mobile-growth-summit)
- [FinovateSpring](https://www.adaction.com/event/finovatespring): Join us at the West Coast’s premier fintech showcase where innovators and banking decision-makers connect.
- [MAU 2025](https://www.adaction.com/event/mau-2025): We’re headed to MAU 2025 in Las Vegas – the premier event for mobile app marketers and industry leaders. Join us April 28–30 at the MGM Grand for two action-packed days of networking, innovation, and insights.