AdAction earns multiple placements in AppsFlyer’s 2025 Performance Index
AdAction has been recognized in the AppsFlyer Performance Index 2025 – Media Source Edition, earning placements across both gaming and non-gaming categories on Android and iOS. You can view the full index and methodology on the official AppsFlyer website: AppsFlyer Performance Index – 2025 Edition
In the latest edition, AdAction appears in the following rankings:
Android
- Casual – Gaming – North America
iOS
- All Categories – Gaming – Global
- All Categories – Gaming – North America
- All Categories – Gaming – EMEA
- All Categories – Non-Gaming – Global
- All Categories – Non-Gaming – North America
What is the AppsFlyer Performance Index and why does it matter?
The AppsFlyer Performance Index is widely regarded as a global “report card” for mobile media sources. Now in its 10th year and 17th edition, the 2025 Index analyzed 16.2 billion installs from 39,000 apps across 88 media sources to understand where marketers are driving the best results.
The Index evaluates media partners on a variety of performance signals, such as:
- Quality and retention of acquired users
- Volume and scale of installs
- Down-funnel engagement and revenue
- Protection against ad fraud and invalid traffic
For marketers, the AppsFlyer Performance Index serves as a trusted, data-driven benchmark for selecting partners in user acquisition, app growth, and monetization.
Being featured means a network isn’t just delivering volume – it’s delivering value.
What AdAction’s 2025 rankings represent
AdAction’s presence across multiple operating systems, verticals, and regions underscores three key strengths:
1. Cross-platform performance
With rankings on both Android and iOS, AdAction demonstrates consistent performance in an ecosystem where cross-platform measurement and optimization are more important than ever. The 2025 report notes that overall ad spend is rising, with firm gains on iOS, as marketers regain confidence and focus on efficiency.
AdAction’s placements within iOS Gaming and Non-Gaming categories signal that our solutions scale in a privacy-driven, post-ATT environment, not just on open Android inventory.
2. Strength in both gaming and non-gaming
Being ranked in Gaming and Non-Gaming categories globally and across key regions, highlights AdAction’s versatility:
- Gaming: Our rewarded traffic and performance solutions help studios acquire engaged players who stick around, complete levels, and monetize.
- Non-Gaming: Finance, shopping, lifestyle, loyalty, and other app categories rely on AdAction to deliver incremental, high-intent users who actually use the product, not just install and churn.
This balance is increasingly important as the wider mobile market grows more competitive, and as marketers look to diversify beyond a handful of “walled garden” channels.
3. Global scale with regional expertise
AdAction’s appearance in Global, North America, and EMEA rankings shows that we’re not only scaling campaigns worldwide, but also tailoring performance to regional dynamics – whether it’s player behavior in North American casual games or loyalty app usage patterns across EMEA.
For marketers, this means they can tap into global reach with local nuance, supported by data-driven optimization and vertical expertise.
How AdAction is working to become the #1 AdTech partner globally
Recognition in the AppsFlyer Performance Index 2025 is an important milestone, but for AdAction, it’s a starting line, not a finish line. Here’s how we’re continually raising the bar.
Investing in quality and lifetime value
The Index places heavy emphasis on long-term engagement and retention, not just installs.
At AdAction, we:
- Prioritize rewarded placements and high-intent inventory
- Use event-level and aggregated performance data to optimize toward LTV, ROAS, and engagement
- Constantly refine traffic sources to remove low-quality supply and invalid activity, protecting advertiser budgets
Doubling down on creative excellence and experimentation
The 2025 AppsFlyer research highlights a surge in creative innovation and AI-driven optimization, noting that only a small percentage of creatives capture a large share of spend and performance.
AdAction is:
- Testing new rewarded formats, partnering with high-quality user-driven networks, and crafting multi-touch user journeys that turn first-time ad interactions into long-term retention.
- Using insights across gaming and non-gaming campaigns to inform user journey best practices by vertical
- Partnering closely with advertisers to build, iterate, and scale campaigns that align with their brand and compliance needs
Navigating privacy and measurement with trusted partners
As privacy regulations evolve, marketers need partners who understand attribution, SKAN, and incrementality. AppsFlyer’s Index itself is a testament to the importance of transparent, privacy-conscious measurement.
AdAction teams collaborate with measurement partners like AppsFlyer to:
- Ensure clean, accurate attribution across channels
- Provide advertisers with transparent insights into cohort behavior, retention, and revenue
- Experiment with new optimization strategies that respect user privacy without sacrificing performance
Building for the future of rewarded engagement
AdAction’s mission is to be the most trusted rewarded traffic and AdTech partner for growth-minded brands. That means:
- Expanding our global publisher network across gaming, loyalty, and utility apps
- Continuing to support both user acquisition and loyalty/monetization strategies, helping brands drive incremental revenue from existing users
- Innovating around new ad experiences that reward users for their time and attention while delivering measurable value to advertisers
What this means for our partners
Being featured in the AppsFlyer Performance Index 2025 across Android, iOS, gaming, and non-gaming confirms what our partners already experience: AdAction is a reliable, performance-driven channel for app growth.
For UA, growth, and monetization teams, working with AdAction means:
- Access to global scale with regional performance across North America, EMEA, and beyond
- A partner recognized for quality, retention, and efficiency by one of the industry’s leading measurement platforms
- Strategic support from a team obsessed with helping you hit and surpass your KPIs
Ready to grow with AdAction?
If you’re ready to scale with a proven AppsFlyer-ranked network, contact us to explore how we can become your next strategic growth partner.
Get in touch with the AdAction team to learn how we can help you:
- Acquire high-value users across gaming and non-gaming
- Drive incremental revenue with rewarded experiences
- Build a sustainable, data-driven growth engine for your app
To explore the full AppsFlyer Performance Index 2025 and see how AdAction compares across categories, visit the official report: AppsFlyer Performance Index – 2025 Edition.
