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How AdAction Increased Organic Installs by 150% with App Store Optimization

Objective

Boost organic user acquisition and lower customer acquisition costs (CAC) by combining a high-volume install push with an existing referral campaign.

Key Results

  • Top 5 Category Rank Achieved: Fetch climbed into the app store’s Top 5 within its category.

  • 31 % Increase in Organic Installs: Organic growth rose 31 % compared to prior referral-only efforts.

  • 5% Reduction in CAC: Improved ranking and organic uplift made acquisition more cost-efficient.

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