Performance-based mobile app marketing is at the heart of all we do. That may seem like some intangible term. What it means is that AdAction commits to delivering a high velocity of quality users for every campaign. One of the best ways to illustrate this is with customer stories, like this one from Copper Banking.
Joe Eck, Senior Marketing Manager at Copper Banking, sat down to talk about the app’s goals and how we were able to help them meet those.
Copper Banking: Banking Built for Teens to Become Financially Literate
“Its foundation is that financial literacy of teens is not up to par in the private or public world. We aim to change that.” Eck said. “Schools aren’t teaching it, so we integrated financial literacy within the teen’s first financial experience.”
With this unique model, the company must acquire parent users and then drive engagement for both.
Testing Out the Affiliate World
Before working with us, Copper Banking’s paid digital spend wasn’t offering very tangible results. “We were putting some stuff out there. Some things worked. We changed around creative and messaging, but it was mostly throwing darts at the dartboard,” Eck said.
The company decided to engage AdAction for a test campaign. Their objective was to acquire high-quality customers at a low price. “They provided just that, so we expanded,” Eck added.
Deploying Campaigns to Drive Traffic
Eck described that Copper didn’t have much of a tech stack, and his account manager was patient, helping them work through the kinks.
“They kicked off our affiliate journey and helped us understand performance-based marketing,” Eck commented.
There were growing pains, but they could scale in a meaningful way to entice new users. Having a dual audience—teens and parents—meant they needed to engage both.
“AdAction provides us with the highest quality users. They have a huge network allowing us to scale slowly. The volume is great for our organic rankings. Working with them made us rethink our SEO strategy, app store optimization, and more.”
Joe Eck, Senior Marketing Manager, Copper Banking
Defining a Great User
The app’s design cultivates the parent-teen relationship and spurs conversation on financial topics. The first attribute of a great user is “someone that funds the account but also stays engaged on the platform.”
To achieve this, users need to go down the funnel, and the app needs to keep their attention beyond funding. “If they aren’t coming to the app, they won’t learn, so that’s important,” Eck advised.
Significant App Growth, No Compromise in User Quality with AdAction
“AdAction provides us with the highest quality users. They have a huge network allowing us to scale slowly. The volume is great for our organic rankings. Working with them made us rethink our SEO strategy, app store optimization, and more,” Eck shared.
Since partnering with us, Copper Banking ranks for keywords they never did before, and they continue to hit their metrics. Eck appreciates the transparency in the relationship and the ideas that their rep comes up with to reach objectives. “They keep us competitive. I didn’t think the quality would remain the same as we scaled, but it did. High-quality traffic from campaigns amplifies every other aspect of the business.”
