AdAction Insights

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AdAction’s Women in Mobile: Livvie Sikora
Industry Trends
Mobile App Marketing

In our new installment, we sat down with Livvie Sikora, Manager of Media Strategy. Livvie oversees campaign management of AdAction’s three traffic channels. Keep reading to learn more!

Is Your Company in the IPO Process? Use These Tactics for Scaling a Mobile App Before Going Public to Entice Investors
ASO
reward
User Acquisition

If you’re in the IPO process, then check out these tactics on scaling a mobile app before you go public. Mobile app growth can impact your valuation.

What Mobile App Advertising Trends Are Emerging Post-Pandemic?
Industry Trends

The pandemic impacted app marketing and usage. Find out what mobile app advertising trends are emerging post-pandemic.

App User Acquisition and Monetization: Better Together
reward
User Acquisition

Learn why app user acquisition and monetization are better together. A strategic approach to both can help you gain more users and revenue.

5 New App User Acquisition Campaign Ideas
Mobile App Marketing
User Acquisition

New app user acquisition can be challenging. Check out these five unique ideas to launch your app and drive installs.

Home Security Apps Hit Record Growth: Explore how to Capitalize on the Demand
Industry Trends
Mobile App Marketing
User Acquisition

Home security apps experienced record growth in 2020. The momentum isn’t ending. Explore how to capitalize on this trend.