AdAction Insights


App downloads from search saw a new high in 2020. Explore what this means and how to take advantage of the trend with UA and ASO takeaways.

Learn about the key differences of the App Store vs Google Play. App marketers, bookmark this page to stay up to date on ASO and UA.

In our latest installment, we sat down with Mariah Chee Mármol, Media Strategist, who recently celebrated her third anniversary with the company.

Increase mobile games ARPU with these tips, which emphasize data-driven strategies to generate more revenue from players.

Explore takeaways from new data on driving more IAPs.