AdAction Insights

In our new installment, we sat down with Livvie Sikora, Manager of Media Strategy. Livvie oversees campaign management of AdAction’s three traffic channels. Keep reading to learn more!

If you’re in the IPO process, then check out these tactics on scaling a mobile app before you go public. Mobile app growth can impact your valuation.

The pandemic impacted app marketing and usage. Find out what mobile app advertising trends are emerging post-pandemic.

Learn why app user acquisition and monetization are better together. A strategic approach to both can help you gain more users and revenue.

New app user acquisition can be challenging. Check out these five unique ideas to launch your app and drive installs.

Home security apps experienced record growth in 2020. The momentum isn’t ending. Explore how to capitalize on this trend.