AdAction Insights

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Learn about app store optimization for B2B apps. Get the latest on trends and tips for increasing your app’s visibility.

New data reveals consumer spending on gaming apps hit $100 billion in 2020. Explore insights and takeaways on this trend.

App uninstall rates increased by 70 percent in 2020. Dive into the data to understand how to reduce churn and boost retention.

In our new series "AdAction’s Women in Mobile," we’ll be featuring the leading ladies of AdAction’s demand, developer relations, and media strategy teams.

The AppsFlyer Performance Index XII is out. Find out how AdAction ranked and other industry trends from the report.

Learn what’s happening and how to seize the moment to grow app users.