AdAction excitedly announces and debuts our new branding and website refresh. Now in our seventh year, we’ve seen substantial growth in the field of performance-based marketing, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City.
With growth and expansion, we were ready to reimagine our branding, including logos and colors, and create a new website that was a representation of our product offerings and industry expertise.
About the New Logo and Colors
The new logo has a modern, sleek style that incorporates a new font and a graphic with circles connected by lines. The graphic represents the connections between their mobile app marketing inventory as well as the most important connections—those between people. The logo also expresses that no matter the ebbs and flows of the business, the foundation of AdAction will always be strong. The circles curving upward signify the brand’s future, as we build new products and expand offerings.
The color palette features bright and dark blues and a vivid purple, complemented by a burnt orange. In addition to the other branding updates, we also decided to shorten our name to just AdAction.
CEO Brian Fox shared, “The new branding and website are part of the company’s evolution. So many people have been involved with the project, and the collaboration has been amazing. We believe this new look is in line with the company’s vision to sustain growth and keep supporting our employees and customers.”
A Focus on Content
The new website features all this new branding and makes content a more prominent focus. We have a strong commitment to delivering consistent, relevant, and interesting content to the industry with our new blog.
Matt Ranta, VP, Business Development, said, “The new website is a hub of resources for everyone in mobile app marketing. We want to inspire and educate the community, and our new website allows us to do this better.”
We’re thrilled to kick off this new chapter in our story. Thanks to all those who have been part of our success!