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There’s a retention problem every fintech team already knows about. Fintech app user retention strategies are endless, but according to Business of Apps’ Finance App
User acquisition metrics for mobile apps are the quantitative measures that evaluate how effectively a growth program attracts, activates, retains, and monetizes new users. They
Every mobile growth team wants to acquire high quality app users. Very few can define what “quality” means in measurable terms, and fewer still have
Most growth teams can name their app user acquisition channels in under ten seconds: Meta, Google, maybe Apple Search Ads, maybe TikTok. That’s the list.
Mobile app user acquisition cost is the total expense required to acquire a single new user for a mobile application. It includes media spend, creative
How mobile gaming user behavior creates a new model for app engagement, loyalty, and monetization. By Mariah MarmolSr. Director, Growth & Development | AdAction 3

Get Your App to Reach Global Audiences The most fundamental basis of mobile app marketing is connecting advertisers to engaged audiences. That’s how our proprietary

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7 Benefits of ASO: Why Ranking in the Top 10 of Your App Store Category Matters Organic ranking in the app store is a big
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Hit Your App Store Rank Goals Should you care about your app’s rank? It can be very valuable in enabling your app to reach a




















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