Can’t Stop Chronicles: Liz Paschen, Business Intelligence Team Lead

liz paschen

AdAction is nothing without its team. We’re sharing another employee story, featuring Liz Paschen, Business Intelligence Team Lead, as part of our Can’t Stop Chronicles. The title comes from our motto, “Can’t Stop, Won’t Stop.”

Liz recently celebrated her second one-year anniversary with the company. She started her career with the company as an Account Manager and, returning after a year away, as a BI Analyst. Her experience at AdAction, and her time away, lead to her recent promotion to BI Team Lead.

Focusing on the power of analytics to make informed business decisions, Liz is guiding her team into AdAction’s data-driven future.

Liz’s Day to Day

 Every day is so different. Each day gives me a chance to learn something new and challenging and find solutions to difficult problems.

What’s Your Favorite Thing About Your Role?

 My favorite thing is that my job satisfies my curiosity and my desire to learn constantly. I love solving problems, which is what we do every day.

What Motivates You?

 I have a growth mindset, so continual improvement motivates me. Whether that means in my personal or professional life, I strive to continually change and grow through learning, effort, and experience.

What’s Your Greatest Learning Experience?

One of the greatest learning experiences was during my time in a previous role. I had to wear many hats, including managing a project team, deliverables, timelines, budgets, and client relationships. Growing soft skills, such as interpersonal and decision-making capabilities, has benefited me in my current role. They’ll also be extremely valuable throughout my entire career.

What Career Advice Would You Give to Someone Who Wants to Get into the Data Analytics Side of the Mobile Industry?

For any analytics role, always have a mindset of how the work provides value to the business. Specifically, within the mobile industry, it’s extremely fast-paced. There’s always new data available to analyze and inform decision-making, enhance products and services, and improve efficiencies.

How Do You Keep a Healthy Work-Life Balance?

 I’m a very routine-oriented person. There are certain blocks of my day that I always cut out for things that make me happy and help me keep a clear mind, like working out in the morning and taking my dogs for walks. I prioritize these things in my free time to help me keep a level head. Beyond office walls, you can find Liz experimenting in the kitchen, hiking or biking, and exploring her favorite parts of Colorado (Telluride and Ouray) with her husband and two dogs.

What’s Your Favorite Thing to Cook?

All things vegan, especially spiralized veggies. Zucchini is a go-to, but I highly recommend spiralizing sweet potatoes!

What’s Something You Want to Learn or Try?

 I’m actually in the process of creating my own cookbook. I’m writing an ebook of quick and easy vegan recipes that only need a few ingredients and take less than 30 minutes to make.

Interested in Learning More About Our One-of-a-Kind Team? 

Visit our Careers page to get the inside scoop on our company culture, and check out our open positions.


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