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Qualume™

Acquire High-Intent Users,
Maximize Every Dollar Spent.

Qualume™ identifies and prioritizes users most likely to engage, convert, and drive long-term value.

For mobile Advertisers

Optimize for outcomes,
that matter.

Acquire higher-intent users with visibility into engagement, conversion, and long-term value.

Qualume™ helps prioritize users more likely to engage, convert, and deliver long-term value across your campaigns.

Measure and optimize campaigns using the downstream signals that define long-term growth and efficiency.

Qualume™ integrates seamlessly with your MMP to provide clearer attribution, cleaner reporting, and better campaign visibility.

Results that compound

800+

Partners

2,000+

Campaigns live

120%

Annual Inventory Growth

Our Commitment to Every Partner

Every dollar tied to a result

Performance-Only Pricing

You define the event; you pay when it’s completed.

Value-Exchange Quality

Higher-intent users engaged within trusted loyalty ecosystems.

Downstream Quality

Users optimized for engagement, retention, and long-term value.

Full-Funnel Connected

Brands can build sustainable lifecycle growth programs.

Publisher Network Quality

Quality-controlled, brand-safe, fraud-protected.

Enterprise Grade

Direct relationships with clear attribution.

We partnered with AdAction on a strategic growth campaign that drove a top 5 category ranking, a 31% lift in organic sign-ups, and a 5% reduction in CAC. Their team was highly proactive throughout the campaign, providing strong communication, transparency, and ongoing optimizations.

Abby Patton

Director of Performance Marketing @ Fetch

How it works

From brief to optimized campaigns in days

Launch in days

01

Define

Tell us what success looks like for your business. We align your target outcomes and downstream events to Qualume’s optimization framework before launch.

02

Align

We align campaign goals, target users, and performance signals to support smarter optimization and stronger acquisition quality from day one.

03

Launch

Campaigns activate across AdAction’s direct partner network with optimization focused on engagement, conversion quality, and downstream performance.

04

Measure

Qualume™ integrates directly with your MMP to provide clearer attribution, cleaner reporting, and visibility into downstream performance.

05

Optimize

Our technology continuously adapts using real-time performance data to improve targeting, engagement quality, and campaign efficiency over time.

06

Review

Weekly performance check-ins and quarterly strategic reviews help identify optimization opportunities and support long-term scalability.

Questions, Answered

FAQs

Traditional incentivized traffic is often optimized around install volume. Qualume™ focuses on reaching higher-intent users inside trusted loyalty ecosystems where engagement is driven by meaningful value exchange and measured against downstream performance.

Yes. Users engage with your brand inside trusted loyalty and reward-driven environments where actions are tied to meaningful value exchange. That intent often translates into stronger downstream engagement and retention over time.

Qualume™ integrates directly with leading MMPs to provide transparent attribution and clear visibility into campaign performance, engagement, and downstream outcomes.

Built-in fraud detection runs across every placement. AdAction’s partner network is curated, not open, with apps vetted for quality and brand safety before entering inventory. Continuous monitoring and quality controls help maintain performance integrity across campaigns.

Qualume™ supports a wide range of measurable campaign events including installs, registrations, in-app purchases, mobile game progression milestones, first deposits, subscription trials, and custom downstream events aligned to your business goals.

Campaigns run across AdAction’s curated network of trusted partner apps and loyalty environments. Distribution is aligned to your performance objectives and brand-safety standards while optimization continuously adapts throughout the campaign lifecycle.

Campaigns are performance-based and structured around the outcomes that matter most to your business, including CPI, CPA, and CPE models. AdAction works closely with your team to recommend the right event structure, payout strategy, and optimization approach based on your goals.

Most campaigns can launch within days of kickoff. Timing depends on factors like MMP integration, event alignment, creative approvals, and campaign setup, with AdAction working closely alongside your team throughout the process.

AdAction products

Unlock growth at every level

Turn your daily active users into a high-yield revenue stream by embedding a rewards experience that keeps users coming back.
Drive loyalty through an engaging gaming arcade where every milestone builds habit, and every reward gives players a reason to stay.
Connect acquisition, engagement, and retention through a scalable system that makes your ecosystem grow.

See how category leaders use AdAction to drive ROAS, retain users, and grow revenue at scale.

Tell us about your goals and we’ll map the right product and strategy for your platform.