AdAction earns 14 leaderboard placements across gaming, non-gaming, and regional categories, one of the highest platform density scores among all ad networks in this year’s report.
Every year, Singular publishes its ROI Index: the most widely referenced independent benchmark in mobile performance marketing. It is built on trillions of impressions, billions of clicks, and billions of installs across thousands of ad networks and millions of campaigns worldwide. Networks do not apply. They do not submit case studies. They earn their place through consistent ROI delivery at scale.
In the 2026 edition, AdAction appeared 14 times across global, regional, and vertical leaderboards. That places it among the highest-density platforms in the entire report, alongside Meta, Google Ads, TikTok, AppLovin, and Mintegral.
What the Singular ROI Index Measures
The Singular ROI Index is not a popularity contest. Singular analysts evaluate mobile ad network performance across all major markets using aggregated, anonymized campaign data. Rankings are split into Scaled and Growth tiers to prevent volume from distorting efficiency comparisons. Inclusion is based strictly on performance thresholds: ROI, retention, fraud levels, and click-to-install conversion. Not spend size, nor commercial relationships.
Platforms appearing across multiple leaderboard segments are not winning in one category. They are demonstrating cross-environment durability across operating systems, verticals, and geographies.
This year’s report also introduced dedicated Multi-Touch Attribution (MTA) leaderboards for the first time, evaluating Exclusive Reach, Assist Power, and MTA Uplift across the full conversion path rather than last-click outcomes alone.
AdAction’s 14 Placements: What It Signals
AdAction’s 14 placements span gaming and non-gaming categories, regional leaderboards across North America, EMEA, APAC, and South America, and both Android and iOS environments.
This breadth reflects what AdAction’s Value Exchange Media infrastructure is built to do: connect advertisers with high-intent users across diverse and trusted publisher environments.
The Singular report calls out a defining trend in its 2026 executive summary. Rewarded ecosystems are now core user acquisition strategy. The report notes that rewarded and incentive-driven platforms have matured through stronger retention filtering, better fraud controls, and more disciplined optimization. They are no longer experimental budget lines. They are appearing prominently across gaming and growth leaderboards because the user quality now supports it.
That is precisely the case AdAction has made for over a decade through it’s Value Exchange Media.
Why This Matters for Mobile Advertisers
The ROI Index platform density table ranks ad networks by total leaderboard appearances and is described by Singular as “strategic guidance” for marketers building diversified user acquisition portfolios.
AdAction’s 14 placements put it in the same tier as platforms that have historically dominated mobile UA conversations. But unlike broad-reach programmatic platforms, AdAction’s model is structurally different.
AdAction operates on a Value Exchange Media model. Users choose to engage with brand offers in exchange for meaningful rewards. That opt-in intent is present before the first click. Advertisers using Qualume™, AdAction’s acquisition product, pay only for verified, meaningful outcomes: installs, registrations, first deposits, completed levels/ tutorials, and post-install events that signal real downstream value.
For performance marketing teams managing rising CPI, this matters. The users arriving through Value Exchange Media are not passive recipients of an ad impression. They are actively seeking to complete a brand action. That behavioral difference is what drives stronger D7 and D30 retention rates compared to traditional mobile user acquisition channels.
Access to AdAction’s curated network of global publisher apps also means advertisers reach high-intent audiences entirely outside Meta and Google’s auction environments, reducing channel dependency and lowering blended CAC without sacrificing scale.
Full MMP integration and direct attribution transparency mean no black boxes. Every conversion is verified making every outcome measurable.
The Broader Context: What the 2026 ROI Index Tells Performance Marketers
The 2026 ROI Index identifies several trends every mobile advertiser should understand.
AI is now baseline infrastructure, not a differentiator. Every top-performing ad network in the 2026 report is investing in automated bidding, predictive LTV modeling, and creative-level optimization under privacy-constrained signal environments. The differentiator is how effectively it is applied at scale.
iOS measurement has stabilized. The post-ATT attribution environment is no longer volatile. It is model-dependent. Ad networks performing consistently across iOS leaderboards have built the measurement infrastructure to operate under signal loss.
Last-click attribution undervalues key acquisition channels. The new MTA leaderboards reveal that networks influencing discovery and mid-funnel consideration receive no credit under last-touch models. Budget allocation based on last-click alone systematically misdirects spend. AdAction’s presence in this year’s MTA categories reflects its contribution across the full user acquisition funnel.
Rewarded user acquisition has crossed into mainstream performance strategy. What was once treated as a niche or low-quality channel has matured. It now appears across verticals, operating systems, and regions. For mobile advertisers who dismissed incentivized traffic based on older quality concerns, the 2026 data suggests it is time to re-evaluate.
About the Singular ROI Index
The Singular ROI Index is an annual mobile advertising benchmark built on aggregated, anonymized data from Singular’s global measurement platform. The 2026 edition covers trillions of impressions, billions of clicks, and billions of installs across thousands of ad networks and millions of campaigns. Rankings are presented alphabetically among qualifying networks and are based strictly on performance thresholds.
View the full Singular ROI Index 2026 →
About AdAction
AdAction is a Value Exchange Media company. Since 2013, we have helped enterprise advertisers acquire high-intent mobile users at scale, delivering over 1 billion verified conversions across gaming, fintech, retail, entertainment, and more.
Our acquisition product, Qualume™, connects performance marketing teams with motivated users across a curated global network, and advertisers pay only for verified outcomes.
Why advertisers choose us: We never own the end user and never compete with the brands we serve.
