Activate360™ is AdAction's enterprise growth infrastructure — a compounding engine that connects how you acquire, engage, monetize, and retain users into one system that gets more valuable over time.
Activate360™ connects all four stages in your user's lifecycle
Activate360’s acquisition layer, powered by Qualume™, connects brands with high-intent users through engagement-driven experiences designed to drive stronger participation, conversion, and long-term value.
Activate360™ creates engagement moments that keep users participating beyond the first interaction. From onboarding and feature discovery to gameplay milestones and reward-based experiences, every interaction is designed to deepen loyalty and increase long-term value.
Activate360™ transforms engagement into incremental revenue through advertiser-funded gaming and non-gaming reward experiences users actively choose to participate in.
As participation deepens, brands unlock scalable monetization opportunities tied to meaningful engagement, loyalty, and long-term user value.
Users earn rewards redeemable directly within your ecosystem, including cashback, discounts, premium experiences, loyalty points, and other value defined by your brand.
That reward loop creates repeat engagement, strengthens user habits, and encourages customers to continuously return to your platform over time.
Years in business driving partner growth
Annual Inventory Growth
Conversions Delivered
Dedicated strategy, solutions engineering, and support teams aligned to your long-term growth.
Built to integrate naturally into your product experience while supporting your long-term engagement, loyalty, and monetization strategy.
Acquisition, engagement, monetization, and retention work together inside a single ecosystem, creating stronger long-term customer value over time.
What sets AdAction apart is the quality of the user base their inventory reaches. Mobile gaming and loyalty-driven environments create an engagement mindset from the start which translates directly into more efficient acquisition and better long-term performance for our campaigns.
The blend of mobile gaming and loyalty-based placements has become a strong acquisition channel for our team, with AdAction consistently driving engaged users and measurable results.
AdAction helped us unlock incremental growth beyond our core UA mix. Their inventory reached highly engaged audiences in environments that aligned well with our performance goals.
Activate360™ comes to life through two parallel tracks: one for your marketing team, one for your product team — both supported by AdAction and moving at the same time.
AdAction’s solutions and account teams work directly with your growth, UA, and marketing leads to scope campaigns, align measurement strategy, and continuously optimize performance against your business goals.
Align on downstream events, ROAS goals, and the engagement signals that define quality for your business.
Map your key conversion and engagement events so campaigns can optimize toward the users and outcomes most valuable to your business.
Campaigns launch with ongoing strategic optimization from the AdAction team, including performance reviews, cohort insights, scaling recommendations, and continuous refinement against your business objectives.
AdAction’s solutions engineering team works directly with your product and engineering leads to define the integration experience, align engagement flows, and configure reward experiences that best fit your audience.
Define the integration path (prebuilt or Prism API), engagement surfaces, and the in-product experience for how rewards appear throughout the user journey.
Configure reward experiences around your audience, engagement strategy, and platform goals, including reward types, user visibility, and experience positioning throughout the product ecosystem.
Launch with live reporting, engagement visibility, and ongoing optimization designed to evolve alongside your audience participation and platform growth.
Activate360™ is designed for enterprise platforms focused on acquisition, engagement, loyalty, and monetization across the customer lifecycle. It’s commonly deployed by mobile apps, fintech platforms, loyalty ecosystems, retail media networks, and other engagement-driven businesses looking to increase long-term customer value.
Activate360™ is designed as a strategic growth layer built around collaboration with the AdAction team, not a standalone self-serve product. Every implementation is tailored to the partner’s engagement model, customer experience, and growth objectives.
Activate360™ is commonly deployed across loyalty ecosystems, fintech platforms, mobile apps, and other engagement-driven businesses looking to unify acquisition, engagement, monetization, and retention strategies.
If you’re exploring whether Activate360™ is the right fit for your platform, the best first step is to connect with our team.
Activate360™ combines AdAction’s user acquisition capabilities with embedded reward and engagement experiences inside your platform, creating a connected system across acquisition, engagement, monetization, and retention.
No. Activate360™ can be deployed as a standalone growth and engagement solution or integrated alongside existing AdAction products to create a more connected customer lifecycle experience.
Activate360™ onboarding is designed around two parallel workstreams: acquisition and engagement.
Your growth and UA teams work directly with AdAction’s performance team to align campaign goals, event tracking, optimization strategy, and measurement. At the same time, your product and engineering teams collaborate with AdAction’s solutions team to configure the embedded engagement experience, rewards infrastructure, and user journey inside your platform.
Both workstreams are managed collaboratively to create a connected lifecycle growth strategy from day one.
Performance data and engagement signals begin surfacing shortly after launch. As campaigns scale and user engagement deepens, optimization opportunities, monetization impact, and retention trends become increasingly measurable over time.
Your users never see AdAction branding. The offer experience, reward currency, and redemption journey are fully customized to your product and user experience, while Activate360™ operates seamlessly behind the scenes.
Campaigns run across AdAction’s curated network of trusted partner apps and loyalty environments. Distribution is aligned to your performance objectives and brand-safety standards while optimization continuously adapts throughout the campaign lifecycle.
For acquisition campaigns, pricing is performance-based and aligned to the campaign event structure, including CPI, CPA, and CPE models. AdAction works collaboratively with your team to align payout strategy, event goals, and optimization targets around your business objectives.
For the engagement and monetization layer, there are no platform, integration, or maintenance fees. Revenue is generated through verified user engagement and offer completions inside your ecosystem.
See how category leaders use AdAction to drive ROAS, retain users, and grow revenue at scale.
Tell us about your goals and we’ll map the right product and strategy for your platform.
