AdGem Play™ by AdAction turns the mobile games your members already play into loyalty engagement and new revenue, at no cost to the retailer.
A daily habit meets c-store loyalty
Your loyalty members already have a habit that has nothing to do with fuel or coffee. They play mobile games, in line, on breaks, and at home. Until now, that time has lived outside the convenience store relationship. AdGem Play™ by AdAction changes that. It brings curated, rewarded mobile gaming directly into c-store loyalty apps, at no cost to the retailer.
The result is a loyalty program members have a reason to open even when they aren’t making a purchase.
Mobile gaming is a $100B+ habit
Mobile gaming is a $100B+ business, as CSP Daily News highlighted in its recent feature on AdAction. That scale reflects something simple: people choose to play, and they keep coming back on their own.
For loyalty marketers, that kind of voluntary, repeat engagement is the goal. Most programs work hard to earn a few minutes of attention. Mobile gaming already has it.
So the question for convenience retailers isn’t whether members will engage with games. It’s whether that engagement happens inside your app or somewhere else.
Why loyalty needs more than the next purchase
Most c-store loyalty programs reward the transaction. Points, fuel discounts and coupons all depend on the next trip to the pump or the counter. Between visits, members have little reason to open the app.
Mobile gaming fills that gap. When members can play games they enjoy and earn your loyalty currency for it, your app becomes part of their routine instead of a checkout tool.
This is the idea behind value exchange. Members choose an experience they value and earn rewards they care about. The retailer earns from that engagement instead of paying for it.
How AdGem Play™ brings gaming into c-store loyalty
AdGem Play™ is a rewarded gaming arcade that lives inside your existing loyalty app. The member experience is simple:
- Members opt in and browse a curated set of mobile games inside your app.
- They complete in-game challenges.
- They earn your loyalty currency, deepening their relationship with your program every session.
Behind the scenes, AdAction’s optimization technology surfaces the most relevant games for each member. You stay in control of where and how the arcade appears, the reward structure and audience segmentation.
Retailers can launch with the pre-built arcade or build a custom experience with the Prism API. Either way, the AdAction team supports onboarding, configuration, reward logic and launch alongside yours. Explore AdGem Play™ to see the full experience.
What retailers get
- New loyalty revenue at no cost to the retailer. Rewarded gameplay generates incremental revenue from engagement your members already choose.
- Deeper engagement and retention. Members have a reason to open your app beyond the next transaction.
- Full control of the experience. You decide placements, reward structure and which audiences see the arcade.
- Transparent reporting. Track participation and performance as engagement grows.
- A partner for launch. AdAction’s team works alongside yours from configuration to go-live.
A nod from the industry
As an added highlight, AdGem Play™ is a nominee for CSP’s 2026 Retailer Choice Best New Products Contest. Now in its 23rd year, the program from CSP Daily News recognizes top new products in the convenience store industry, with winners honored at the NACS Show in Las Vegas, Oct. 6-9, 2026.
We’re grateful to be included, and even more excited to see mobile gaming recognized as a real opportunity for c-store loyalty.
Frequently asked questions
What is AdGem Play™?
AdGem Play™ is a rewarded gaming arcade from AdAction that integrates into loyalty and rewards apps. Members play curated mobile games, complete challenges and earn the app’s loyalty currency, while the app owner earns incremental revenue.
Why add mobile gaming to a c-store loyalty program?
Many loyalty members already play mobile games. Bringing that habit into the loyalty app gives members a reason to engage between purchases and gives retailers a new source of loyalty revenue.
Does AdGem Play™ cost convenience retailers anything?
No. AdGem Play™ creates loyalty revenue at no cost to the retailer.
Does AdGem Play™ work with an existing loyalty app?
Yes. Retailers can add the pre-built arcade to their current app or build a custom experience with the Prism API, with AdAction supporting setup and launch.
Has AdGem Play™ received any industry recognition?
Yes. AdGem Play™ is a nominee for CSP’s 2026 Retailer Choice Best New Products Contest, an annual program that recognizes top new products in the convenience store industry.
Bring AdGem Play™ to your loyalty program
Mobile gaming is already part of your members’ day. Now it can be part of your loyalty program too.
If you run a convenience retail loyalty program, your members’ next favorite reason to open your app may already be on their phones. See how AdGem Play™ works or talk to our team about bringing it to your program.
About AdAction
AdAction is a Value Exchange Media company in mobile ad tech. Through products like AdGem Play™, AdAction helps loyalty and rewards platforms turn the engagement their users choose into lasting relationships and incremental revenue.
