AdAction brought its incentive-to-habit framework to LATAM’s app growth community in a Spanish-language workshop.
On October 1, 2026, Kevin Brogan, AdAction’s Senior Director of Strategic Partnerships, led “The Loyalty Exchange: From Incentive to Habit” at App Growth Summit México City.
The workshop was built for the hispanic market from the start. Every slide was designed in Spanish, and the session opened with the audience on its feet: two quick stand-or-sit questions that turned out to be a live value exchange. The room gave attention, time and action, and got a moment of fun in return.
From there, Kevin walked loyalty, retail and app leaders through the gap most programs ignore: the dead time between one purchase and the next. He shared how advertiser-funded engagement turns that gap into daily habit, including results from a U.S. convenience store loyalty program where 37% of members who played once came back to play again.
The session closed with a three-question model attendees can apply to their own programs: What result do you want? What does your user value? How do you deliver that value?
“The brands that win in LATAM won’t be the ones with the biggest discounts. They’ll be the ones that give members a reason to come back every day.” Kevin Brogan, Senior Director of Strategic Partnerships, AdAction
AGS México is part of AdAction’s growing presence across Latin America, where mobile-first consumers and fast-moving loyalty, fintech and retail apps are creating demand for engagement models that go beyond points and discounts.
Read the full framework: From Incentive to Habit: How Loyalty Is Built Between Purchases
